AppsFlyer
Director of Growth Marketing (Maternity Cover)
Herzliya
Role brief
What this role is asking for.
We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the team, and run an engine we've spent years building: a regionally differentiated paid model, a fully built-out B2B creators motion, and an organic program that wins in search and in AI answers alike. Operate it, sharpen it, and hand it back stronger than you found it. About the Role AppsFlyer is the modern marketing cloud trusted by more than 15,000 brands worldwide. Growth Marketing owns new logo pipeline creation here - every region, every segment, one number. The team runs four functions: Paid Acquisition, Organic Growth (SEO, AEO, content, and email), a B2B Creators Program, and Growth Strategy. Behind them sits an operating model built over the past year: an account-list-driven GTM motion, a multi-touch attribution stack, and AI-powered workflows that carry the operational load so the team can focus on judgment calls. You'll step in through a structured handoff and take full ownership - strategy, budget, team, and the pipeline target - reporting to the VP of Revenue Marketing. The 2026 plan is approved, resourced, and running; your first job is to run it well. Your second: build the 2027 plan on the foundations this team has laid. We want a leader who can...
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